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Product Leadership: Pathways to Profitable Innovation

Hardback

Main Details

Title Product Leadership: Pathways to Profitable Innovation
Authors and Contributors      By (author) Robert Cooper
Physical Properties
Format:Hardback
Pages:304
Dimensions(mm): Height 241,Width 168
Category/GenreEconomics
ISBN/Barcode 9780465014330
ClassificationsDewey:658.575
Audience
Further/Higher Education
Undergraduate
Edition 2nd edition

Publishing Details

Publisher Basic Books
Imprint Basic Books
Publication Date 1 January 2005
Publication Country United States

Description

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Author Biography

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.

Reviews

"This...volume is a quite complete package on the management of product development....Cooper's stature as a researcher in the field is superb."