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The Art Of Profitability
Paperback / softback
Main Details
| Title |
The Art Of Profitability
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| Authors and Contributors |
By (author) Adrian Slywotzky
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| Physical Properties |
| Format:Paperback / softback | | Pages:252 | | Dimensions(mm): Height 187,Width 132 |
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| Category/Genre | Business strategy |
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| ISBN/Barcode |
9780446692274
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| Classifications | Dewey:658.15 |
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| Audience | | General | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Little, Brown & Company
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| Imprint |
Business Plus
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| Publication Date |
1 September 2003 |
| Publication Country |
United States
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Description
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.
Author Biography
Adrian Slywotsky is Vice President of a global strategy consulting firm, focusing on development of growth strategies in changing markets. He is a frequent speaker at dinners and seminars.
Reviews'Interesting, concise... This little book packs quite a punch.' - Miami Herald
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