To view prices and purchase online, please login or create an account now.



Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century

Paperback / softback

Main Details

Title Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century
Authors and Contributors      By (author) Gerald Greenwald
Physical Properties
Format:Paperback / softback
Pages:288
Category/GenreBusiness strategy
Business ethics
ISBN/Barcode 9780446678483
ClassificationsDewey:658
Audience
General
Professional & Vocational

Publishing Details

Publisher Little, Brown & Company
Imprint Business Plus
Publication Date 1 April 2002
Publication Country United States

Description

Gerald Greenwald has held top management positions at a number of major companies including Chrysler, Ford and United Airlines but despite his lofty jobs he has tried never to lost sight of how business works on an everyday basis. In this book he shares his insights and experiences on the most pressing issues in business today: an ageing workforce, corporate ethics, office politics and dealing with layoffs. Building on his own Midwestern background, Greenwald presents a "rolled-up sleeves" strategy that should make all workers think hard about where they've been and where they're going.

Author Biography

Gerald Greenwald is a former chairman and CEO of United Airlines and former vice-chairman of Chrysler Corporation. He lives in Aspen, Colorado.

Reviews

* "A treasure trove of life lessons for managers" - Fred. W. Smith, FedEx Corporation