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The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU

Hardback

Main Details

Title The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU
Authors and Contributors      Edited by Martin Holland
Edited by Natalia Chaban
SeriesRoutledge/UACES Contemporary European Studies
Series part Volume No. v. 6
Physical Properties
Format:Hardback
Pages:256
Dimensions(mm): Height 234,Width 156
ISBN/Barcode 9780415421386
ClassificationsDewey:341.2422
Audience
Undergraduate
Postgraduate, Research & Scholarly
Professional & Vocational
Illustrations 40 black & white illustrations, 8 black & white tables, 40 black & white line drawings

Publishing Details

Publisher Taylor & Francis Ltd
Imprint Routledge
Publication Date 16 May 2008
Publication Country United Kingdom

Description

A central problem for the European Union is said to be that of the "politics of identity". Within this, the concept of the EU's international identity requires exploration in terms of how it is both constructed and represented globally. To address this issue, this book identifies measures and compares public awareness and perceptions of the EU within the Asia-Pacific region. It deals with the under-researched issue of the public perception of the EU outside the Union and the role of the media in shaping such perceptions. It builds on what has been described as the EU's 'communication deficit', a phenomenon which has typically been explored as an internal EU dynamic but has yet to be applied to the EU's external relations. The volume presents findings from a systematic research project designed to measure the EU's external 'communication deficit' and to raise the level of its awareness in other regions through three perception levels: The study of EU images in news mass media production A survey of general public perceptions and attitudes on the EU A survey of the elite perceptions of the EU. Drawing on research from New Zealand, Australia, South Korea and Thailand, this book will be of interest to students and researchers of politics, communication studies, European studies and Asian studies.

Author Biography

University of Canterbury, New Zealand