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Marketing and Feminism: Current Issues and Research
Paperback
Main Details
| Title |
Marketing and Feminism: Current Issues and Research
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| Authors and Contributors |
Edited by Miriam Catterall
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Edited by Pauline Maclaran
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Edited by Lorna Stevens
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| Series | Routledge Interpretive Marketing Research |
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| Physical Properties |
| Format:Paperback | | Pages:304 | | Dimensions(mm): Height 234,Width 156 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9780415219730
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| Classifications | Dewey:658.80082 |
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| Audience | | Undergraduate | | Postgraduate, Research & Scholarly | | Professional & Vocational | |
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| Illustrations |
facsimiles
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Publishing Details |
| Publisher |
Taylor & Francis Ltd
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| Imprint |
Routledge
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| Publication Date |
20 July 2000 |
| Publication Country |
United Kingdom
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Description
This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: The dark side of female consumption Women and marketing in Socialist economies Women and advertising Ecofeminism and marketing Gender, marketing and cultural diversity Marketing, sex and sexuality Linda Scott, University of Illinois, USA; Barbara Stern, Rutgers, USA; Stephanie O'Donohoe, University of Edinburgh, UK; Susan Dobsca, Bentley College, USA; Lisa Penaloz
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