European Integration and Global Corporate Strategies

Description

European economies are becoming increasingly integrated, and at the same time, the world economy is becoming global. This has raised questions about the specific strategies followed by transnational companies. It also raises the issue of whether the drive towards integration is compatible with that towards globalisation strategies; whether, and to what extent, they strengthen each other. European Integration and Global Corporate Strategies explores the links between the options of world-wide globalisation and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalisation in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalisation strategies. All the contributors are leading experts from Britain, Italy, the Netherlands and Spain. This book will be of particular interest to students and researchers in the fields of business, economics, politics and European studies.

'This book will be of interest to students and researchers in the fields of business, economics, politics and European studies.' - Business Administration 'This book offers a comprehensive look at transnational organisations in Europe, and offers some interesting policy options to EU policy makers.' - Business Economist