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Essential McLuhan
Paperback
Main Details
| Title |
Essential McLuhan
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| Authors and Contributors |
By (author) Marshall McLuhan
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Volume editor Eric McLuhan
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Volume editor Frank Zingrone
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| Physical Properties |
| Format:Paperback | | Pages:416 | | Dimensions(mm): Height 234,Width 156 |
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| Category/Genre | Literary essays |
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| ISBN/Barcode |
9780415162456
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| Classifications | Dewey:302.2092 |
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| Audience | | Undergraduate | | Postgraduate, Research & Scholarly | | Professional & Vocational | |
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| Illustrations |
bibliography
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Publishing Details |
| Publisher |
Taylor & Francis Ltd
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| Imprint |
Routledge
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| Publication Date |
5 June 1997 |
| Publication Country |
United Kingdom
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Description
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway. This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy , as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
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