Launch!: The critical 90 days from idea to market

Description

About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships, and health. The business side, including raising capital, building teams, establishing partnerships, and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise.

Scott Duffy is CEO of the Scott Duffy Training Group. He began his career working for bestselling author and speaker Tony Robbins and went on to work for big media brands like CBS Sportsline, NBC Internet, and FoxSports.com. His latest venture was acquired by Richard Branson's Virgin Group.

Launch! will help any entrepreneur take a new business to the moon. Scott Duffy's step-by-step advice is like mission control for getting your next great idea off the ground -- HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive Business consultant Duffy debuts with a realistic view of entrepreneurship, balancing both inspiration and caution . . . Solid advice for novice risk-takers * Kirkus Reviews * The perfect solution for anyone who has ever asked, how do I succeed in business? -- GREG REID, bestselling author of Stickability and filmmaker If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy's book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched -- MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series