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Unlocking the Business Environment

Paperback

Main Details

Title Unlocking the Business Environment
Authors and Contributors      By (author) John T. Brinkman
By (author) Ilve Navarro
By (author) Donna Harper
Physical Properties
Format:Paperback
Pages:384
Dimensions(mm): Height 246,Width 189
Category/GenreManagement and management techniques
Business mathematics and systems
Organizational theory and behaviour
Office systems and equipment
ISBN/Barcode 9780340942079
ClassificationsDewey:306.46
Audience
Tertiary Education (US: College)
Illustrations Illustrations

Publishing Details

Publisher Hodder Education
Imprint Hodder Education
Publication Date 1 April 2010
Publication Country United Kingdom

Description

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

Author Biography

John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles. Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK. Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.