Watching Television Audiences: Cultural Theories & Methods

Description

A study of media audiences. Moving from the concept of an implied audience to active audience readings, scholars are now seeking to synthesize the two areas in a way which will constitute a "third generation" of audience studies. The book offers an exploration of the new theories in the shape of a survey of current work on the audiences for different TV genres. It seeks to provide students and academics with an understanding of the theory as well as of the different methodologies used to research different types of audience.

John Tulloch is Professor at Brunel University, UK.

'Who watches the watchers? John Tulloch does he reflects on the evolution of audience research over the past three decades, focusing valuable attention on core issues of methodology which have fallen through the cracks in previous overviews of the Birmingham tradition and its legacy his readings are thorough, sophisticated and generous. His respect for a diverse range of approaches to audience research makes him the perfect guide, mapping core debates of the past and identifying unresolved questions which will certainly shape the future direction of this field. Henry Jenkins, Director, Comparative Media Studies