How to Start Your Own Business for Entrepreneurs

Description

More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses. It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment. It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this. Of course for many, starting their own business is a lifestyle decision. It is an aspect of the growing trend away from full time employment to freelance or portfolio working. The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. He has experienced the highs and lows of running his own company and knows how lonely life can be when you're your own boss. He believes that entrepreneurship is an attitude as well as a skill. He says that all successful entrepreneurs take control of their own lives. The best entrepreneurs however, also improve the lives of those around them. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker with a reputation for plain speaking and practical tips. A prolific author, Robert also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

"The book takes entrepreneurs through the essential stages of starting a business, from finding opportunities to creating the concept through to building value into a business and making sure it is set to succees long into the future." Let's Talk