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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

Hardback

Main Details

Title Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Authors and Contributors      By (author) George E. Belch
By (author) Michael A. Belch
Physical Properties
Format:Hardback
Dimensions(mm): Height 279,Width 222
Category/GenreAdvertising
ISBN/Barcode 9780256108255
ClassificationsDewey:659.1
Audience
Undergraduate
Edition 2nd edition
Illustrations illustrations (some colour)

Publishing Details
Publisher Longman
Imprint Longman Higher Education
Publication Date 5 February 1993
Publication Country United Kingdom