Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

Description

How to harness the power of persuasive communication to inspire those around you to support and execute your vision To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.

Nancy Duarte is a communications expert and principal of Duarte Inc., where she has served as CEO for twenty-one years. Duarte Inc. is the largest design firm in Silicon Valley; its clients include Apple, Facebook, Google, HP, Twitter and the World Bank. Patti Sanchez, Senior Vice President of Strategic Services for Duarte, has distilled twenty-five years of communication experience into this book. She has presented hundreds of workshops on communication to marketing and sales leaders across America.

Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud * SUSAN CAIN, author of Quiet and cofounder of Quiet Revolution * Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly * ROBERT B. CIALDINI, author of Influence * Duarte and Sanchez give us the unique concept that our company's change and growth have the structure of epic drama; we make our stories through working out our difficulties. They give an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading * ED CATMULL, president of Pixar and Walt Disney Animation Studios, and author of Creativity, Inc. * Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectivelycommunicating it. Illuminate is a tremendous guide for anyone who must educate, motivate, or inspire - and that's just about all of us * GENERAL STANLEY McCHRYSTAL, author of Team of Teams and cofounder of McChrystal Group * Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road mapand comprehensive communication tool kit that will help any leader learn how to inspire and activate people * BETH COMSTOCK, vice chair of GE *