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Media of Mass Communication, Study Edition

Paperback

Main Details

Title Media of Mass Communication, Study Edition
Authors and Contributors      By (author) John Vivian
Physical Properties
Format:Paperback
Pages:552
Dimensions(mm): Height 276,Width 216
ISBN/Barcode 9780205029365
ClassificationsDewey:302.2
Audience
Tertiary Education (US: College)
Edition 10th Revised edition
Illustrations Illustrations

Publishing Details

Publisher Pearson Education (US)
Imprint Allyn & Bacon
Publication Date 8 February 2011
Publication Country United States

Description

Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.