The New Rules of Business: Get Ahead or Get Left Behind

Description

Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He has over three decades of corporate and academic experience. At United Spirits (now Diageo India), he played a significant role in creating some of India's most recognized, beloved and enduring alcohol brands that include McDowell's Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He later became the president of J.K. Helene Curtis Ltd, where he re-energized the company and the deodorant category by relaunching Park Avenue deodorant as a perfume. Today, 'perfume' has become a generic benefit for the deodorant category. Since 2008, he has directed his focus towards teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and SP Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes-Benz Research Centre and Reliance Industries, among others. Throughout his career, his writings have appeared in various publications, including Outlook, the Telegraph, Mid-Day, Business Standard and Mint. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.