Ad Research Workbook and Exercises for Advertising Research: Theory & Practice Paperback Main Details Title Ad Research Workbook and Exercises for Advertising Research: Theory & Practice Authors and Contributors      By (author) Joel J. Davis Physical Properties Format:Paperback Pages:200 Dimensions(mm): Height 235,Width 178 Category/Genre Advertising ISBN/Barcode 9780132128377 Classifications Dewey:659.1 Audience Tertiary Education (US: College) Edition 2nd Revised edition Publishing Details Publisher Pearson Education (US) Imprint Prentice Hall Publication Date 15 January 2011 Publication Country United States