27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies

Description

A simple guide to effective communication and influencing others You can persuade anyone to do or think just about anything... Award-winning message strategist Chris St. Hilaire shares his 27 powerful strategies to help you become the master of communication and persuasion. Thought-provoking and refreshingly simple, he shows that by making some subtle changes to how you listen and communicate, you can easily bring others round to your point of view. Learn how to- Win people over who disagree or are indifferent Steer conversations with silence and touch Use information to strengthen your point Deal effectively with opposition and bad ideas Whether you want to get someone to hire you, convince a room of sceptics or become a better manager, 27 Powers of Persuasion will help you win people over, influence others and get the results you need.

Chris St. Hilaire is an award-winning message strategist who has developed communications programs for some of the world's most powerful corporations, legal teams and politicians, including U.S. Senator and Presidential-candidate John McCain and the Political Action Committee (PAC) behind Governor Arnold Schwarzenegger's historic victory. The first marketer in the courtroom, Chris is the founder of Jury Impact, a national jury consulting firm, and M4 Strategies, a California-based messaging firm that specializes in influencing public policy. Chris lives in Long Beach, California with his two young sons. When he's not playing around with them, he enjoys soccer, running and yoga.

[A] useful primer in how to become a more confident and skilled businessperson. * Orange Coast Magazine * I'm enthusiastic about [St. Hilaire's] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you. -- Charles Purdy, Monster.com Jobs Blog 27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you." * CNBC * St. Hilaire provides...interesting and useful methods for presenting ideas.... He's practical...though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional..., and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity. * Miami Herald *